NYS Digital ID

Product Design • Concept UI • Branding

Duration | 7 Weeks

Project Overview

Project Overview

Digitalizing the physical driver’s license

Digitalizing the physical driver’s license

This is a project based on the concept UI of a digital driver’s license for smartphones. We will explore the process and translation of a physical identification card to it’s digital form and the opportunities it can bring.


A physical driver’s license is what’s expected, but so was physical credit cards and wallets. There has been an increase in the use of digital wallets and a decrease of people carrying their physical wallets around.


Credit/debits cards, vaccination cards, boarding passes, etc. all have digital versions and can be added to your smartphone’s digital wallet. However, our identification cards/driver’s license haven’t had the same opportunity. Let’s conceptualize what it can look like and the opportunities it can bring if we digitize our IDs.

This is a project based on the concept UI of a digital driver’s license for smartphones. We will explore the process and translation of a physical identification card to it’s digital form and the opportunities it can bring.


A physical driver’s license is what’s expected, but so was physical credit cards and wallets. There has been an increase in the use of digital wallets and a decrease of people carrying their physical wallets around.


Credit/debits cards, vaccination cards, boarding passes, etc. all have digital versions and can be added to your smartphone’s digital wallet. However, our identification cards/driver’s license haven’t had the same opportunity. Let’s conceptualize what it can look like and the opportunities it can bring if we digitize our IDs.

Prototype Preview

General user flow through the digital ID

Log in/Sign Up

Face Identification

Full User ID

Age Only ID

QR Code

Prototype Preview

General user flow through the digital ID

Log in/Sign Up

Face Identification

Full User ID

Age Only ID

QR Code

press play >

Final UI Solution

Final UI Solution

The app utilizes global navigation for different use cases

The app utilizes global navigation for different use cases

There are two main use cases for this project, ‘full identification’ and ‘view age only’. Having a global navigation helps users toggle easily between the two they need.

There are two main use cases for this project, ‘full identification’ and ‘view age only’. Having a global navigation helps users toggle easily between the two they need.

Competitive Analysis

Competitive Analysis

United Airlines Boarding Pass App UI

United Airlines Boarding Pass App UI

Below shows the boarding pass of United Airlines in both apple wallet and in-app view. This app is a good comparison as text hierarchy is extremely important to get users to where they need to be.


At a glance, the hierarchy seems to be fine but information that should be deemed more important such as the gate and boarding time pales in comparison to the boarding group and seat.

Below shows the boarding pass of United Airlines in both apple wallet and in-app view. This app is a good comparison as text hierarchy is extremely important to get users to where they need to be.


At a glance, the hierarchy seems to be fine but information that should be deemed more important such as the gate and boarding time pales in comparison to the boarding group and seat.

Competitive Analysis

Competitive Analysis

NYS Excelsior Pass Plus

NYS Excelsior Pass Plus

The New York State Excelsior Pass Plus is an app that allows users to have digital versions of their vaccinations and tests. Since this is an official government app, this shows the branding that NYS has decided to display.


The branding is very monotoned while there isn’t much typographic hierarchy. The type size overall is relatively small despite the amount of negative space, this could be difficult to read for some users.

The New York State Excelsior Pass Plus is an app that allows users to have digital versions of their vaccinations and tests. Since this is an official government app, this shows the branding that NYS has decided to display.


The branding is very monotoned while there isn’t much typographic hierarchy. The type size overall is relatively small despite the amount of negative space, this could be difficult to read for some users.

Moodboard

Moodboard

Visual Direction

Visual Direction

Using Massimo Vignelli’s colorful subway map lines as inspiration, I wanted to add brightness using brightly colored assets. Colorful lines and circles will help accentuate certain elements and assets. I wanted to the design to feel bright, colorful, and loud, while still having structure.

Using Massimo Vignelli’s colorful subway map lines as inspiration, I wanted to add brightness using brightly colored assets. Colorful lines and circles will help accentuate certain elements and assets. I wanted to the design to feel bright, colorful, and loud, while still having structure.

Iterations

Iterations

Playing around, redesigning, reiterating

Playing around, redesigning, reiterating

Final design has come very far compared to when it was first iterated from wireframes. Every redesign, something always felt off, each iteration taught me something new. Here are a few of my major reiterations.

Final design has come very far compared to when it was first iterated from wireframes. Every redesign, something always felt off, each iteration taught me something new. Here are a few of my major reiterations.

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Takeaways

Takeaways

Iterate, Iterate, Iterate!

Iterate, Iterate, Iterate!

This project went through around seven iterations within seven weeks. There has been so many changes that the end product turned out completely unrecognizable. This taught me that a project is never done, and can always be improved.

This project went through around seven iterations within seven weeks. There has been so many changes that the end product turned out completely unrecognizable. This taught me that a project is never done, and can always be improved.

Process Deck

Process Deck

Linked below is a process deck that includes a more in-depth overview of the project, including all the ideations, sketches, and ideas worked on.

Linked below is a process deck that includes a more in-depth overview of the project, including all the ideations, sketches, and ideas worked on.

PDF | 38 Pages | 9.8 MB

PDF | 38 Pages | 9.8 MB

TC

Let's Chat!

© TINA CHEN 2023

TC

Let's Chat!

© TINA CHEN 2023

TC

Let's Chat!

© TINA CHEN 2023